• "You cannot understand good design if you do not understand people; design is made for people"

    – Dieter Rams

  • "Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer"

    – Dieter Rams

  • "I like it to be visually powerful, intellectually elegant, and above all, timeless"

    – Massimo Vignelli

  • "Visualizing information is a form of knowledge compression"

    – David McCandless

  • "Sometimes you sacrifice legibility to increase impact"

    – Herb Lubalin

  • "A beautiful product that doesn't work very well is ugly"

    – Jonathan Ive